On April 4, 2024, the College of Business Administration and Accountancy (CBAA) of St. Michael’s College of Iligan, Inc. proudly hosted the highly anticipated Marketing Cup 2024—a flagship interschool event designed to elevate marketing competencies, foster collaborative learning, and celebrate student talent in the field of business. Held at the St. Joseph Gymnasium, the event gathered CBAA students, invited schools across Iligan City and Northern Mindanao, and RVM network institutions. With Ms. Crissa “Habibi” Liaging as the keynote speaker, the activity aimed to empower students through competitions, idea-sharing, and hands-on marketing challenges, all while molding them into ethical, innovative, and socially responsible business professionals.
Showcasing Marketing Excellence Through Quality Learning (SDG 4)
Marketing Cup 2024 served as a living classroom where theory met practice. By engaging students in real-world marketing competitions—brand building, pitching, market strategy creation, and consumer insight analysis—the event advanced SDG 4 (Quality Education). Students had the opportunity to refine critical thinking, creativity, communication skills, and strategic decision-making. The presence of industry practitioners and alumni further enhanced the learning experience, bridging academic knowledge with workforce realities.
Promoting Innovation and Entrepreneurship (SDG 9)
Through innovation-focused competitions and collaborative brainstorming, the Marketing Cup encouraged students to push boundaries and think beyond traditional marketing norms. This supports SDG 9 (Industry, Innovation, and Infrastructure) as students explored ideas aligned with digital transformation, consumer-centric design, and sustainable entrepreneurship. Marketing Cup 2024 not only inspired creativity but also equipped students with innovation skills necessary for the evolving global market.
Uplifting Economic Participation and Skills Growth (SDG 8)
By participating in competitive marketing events, students enhanced skills relevant to SDG 8 (Decent Work and Economic Growth). The activity nurtured future-ready competencies—market analysis, persuasive communication, ethical branding, and responsible leadership. Through experiential learning, CBAA reaffirms its commitment to preparing graduates who are employable, entrepreneurial, and capable of contributing meaningfully to economic development at local and national levels.
Strengthening Partnerships for Business Education (SDG 17)
Marketing Cup 2024 showcased SMC’s growing network of academic and industry partners. The participation of schools from Iligan City, nearby provinces, and RVM institutions emphasized SDG 17 (Partnerships for the Goals). Collaborations across sectors strengthened academic linkages, encouraged shared learning, and contributed to a unified vision of producing ethical, globally competitive business graduates.
CSR, Inclusivity, and Ethical Responsibility in Action
The Marketing Cup embraced Corporate Social Responsibility (CSR) by promoting responsible marketing practices that respect consumers, communities, and cultural identities. Competitions emphasized authentic storytelling, value-based branding, and avoiding exploitative marketing strategies.
Inclusivity was deeply embedded in the event as diverse groups competed equally, fostering respect, teamwork, and cultural appreciation.
All content, strategies, and submitted materials observed proper intellectual property ethics—a foundation SMC strongly upholds as part of its moral formation.
Nurtured by Faith, Guided by Mother Mary
Grounded in the Catholic identity of St. Michael’s College, the Marketing Cup highlighted the integration of faith and business practice. Inspired by the virtues of Mother Mary, participants were encouraged to embody humility, integrity, compassion, and service in their entrepreneurial endeavors.
By intertwining faith with competence, the Marketing Cup became more than just an academic competition—it became a formation ground where students learned to lead with conscience and purpose.
A Milestone in Forming Ethical and Innovative Business Leaders
Marketing Cup 2024 reaffirmed SMC’s identity as a hub for academic excellence, creativity, and character development. Through competitions, partnerships, and values-based engagements, the event empowered students to become future-ready marketers who uphold ethical standards, sustain economic progress, and contribute to community development.
As St. Michael’s College continues to champion Faith, Excellence, and Service, Marketing Cup remains a testament to the school’s commitment to shaping leaders who build not just brands—but meaningful change for society.
